Leading organic and ethical childrenswear company Frugi Group – comprising organic cotton childrenswear brand Frugi and reusable brands TotsBots and Bloom & Nora – has reported its consumer business increased sales by 51% for the seven months from June to the year ended December 2020.

Growth has been driven by the continued momentum in shoppers buying from D2C businesses; especially throughout the pandemic. This is alongside the behavioural shift of consumers increasingly buying from ethical and sustainable brands.

It is with Frugi’s ethical spirit that it decided to repay all furlough funds to HMRC.

Commenting is Frugi CEO, Sarah Clark. “Although the economic situation has been and will remain a challenge, the strength of the Frugi community and continued interest in our core value of putting people and planet first has helped support the growth of our business these past 12 months.

“We have some exciting plans in our pipeline this year that I anticipate will support momentum in the domestic and international growth of our brands.”

Frugi received a private equity investment from True in 2018 to help the business expand and promote its sustainable ethics as a way of life. With the acquisition of reusable brands TotsBots and Bloom & Nora in 2020, Frugi has spread its sustainable credentials into a rapidly growing sector.

The business also won Queen’s Awards for Sustainable Development and International Trade last year.

In addition, it was one of only four companies to achieve a double award. Furthermore, in the New Years’ Honours list, co-founder Lucy Jewson received an MBE for her services to ethical clothing design.

As a result of Frugi’s continued momentum, achievements and the shift in consumer spending towards sustainable and ethical products, the Board believes Frugi, TotsBots and Bloom & Nora will remain on track to exceed expectations for the FY21 financial year.