Baby sensory brand Etta Loves launched its first hanging toy set at this month’s Harrogate International Nursery Fair. The new product joins the brand’s range of essential baby products, which are developed with the expertise of a consultant orthoptist to support babies’ visual development throughout the first year.

The hanging toy set comprises reversible squares designed to stimulate baby whilst also creating a moment of calm for parents. Easily transportable, the sensory hanging squares can hang on anything from baby gyms to car sets and beyond.

Like all Etta Loves products, each pattern placement and space between each element is designed to support babies’ visual and cognitive development. The squares will, therefore, look different to babies from week to week, as their vision improves.

 

 

Commenting on the launch is brand founder, Jen Fuller. “We were really excited to be part of the Harrogate International Nursery Fair and to be launching a new product that we know will be enjoyed by parents and babies. Like all our products, the sensory hanging squares are rooted in the science of sight and made with the softest organic cotton.”

Etta Loves will also launch bath toys for 2023

A Brand-new product for Etta Loves, the sea-themed bath toys will be available as a three-pack set. Designs are a shell, star and fish. Each toy also has a unique pattern to stimulate babies.

Furthermore, Etta Loves is launching a heart-inspired teether available in both black and off-white. Made using natural rubber, the twisted shape makes it easy for babies to grip.

For further information and wholesale enquiries, contact hello@ettaloves.com. Alternatively, click here to visit the brand’s website.