Spanish clothing company Mango is accelerating the roll-out of its Mango Kids business line. The news follows growth in turnover in excess of 60% compared to 2019. Plus, a forecast for the current financial for turnover exceeding 200 million euros.
Subsequently, the group will open over 40 new Mango Kids stores worldwide before the year-end. This will result in the company’s children’s business line having 450 stores in 80 countries worldwide by the close of the present financial year.
Mango will also implement Kids Lab, a total refurbishment of the stores’ furniture and layout, all under the recently launched New Med store concept. This transformation will include a refurbishment of the layout and design of the fitting rooms as well as more open spaces.
The initial test of the Mango Kids Lab was conducted in the Paris store on Boulevard Haussmann. It will now roll out to all new store openings from September.
Commenting is Berta Moral, director of Mango Kids and Teen. “The transformation of our stores is part of our obligation as a company to adapt to the constant changes that occur in our industry, and to a target market with different needs to adults: children. We want to offer our customers added value in their in-store shopping experience.”
Launched in 2013, Mango Kids currently has more than 2,500 clothing and footwear models. Mango Kids and Teen are under the Committed label, which includes all Mango’s environmentally friendly items.
New Mango Teen stores
The promotion of the Mango Kids line will be completed with the launch of Mango Teen. This new store concept focuses exclusively on adolescents, allowing the company to extend its sales to a new target market.
The world’s first Mango Teen store recently opened in Barcelona, marking the start of an expansion plan that forecasts ending the year with up to 11 Mango Teen stores in Spain. In 2023, the group expects to open new Mango Teen stores in Spain and commence its international expansion.
To test the waters, the company installed Mango Teen pop-up stores in several Spanish cities. The positive response to the pop-ups led the retailer to take the next step with the creation of Mango Teen standalone stores.
The Mango Teen collection comprises 800 different models. This includes accessories, 85% of which are aimed at the female market, with 15% aimed at the male market. Mango Teen will launch a new collection aimed at the adolescent market every two weeks.
