Ferne McCann, TV star and mum to daughter, Sunday, has exclusively launched her own baby and children’s clothing, accessory and gift range.

The Sunday Collection is a 14-piece capsule designed in collaboration with McCann and BabyChum. BabyChum is a one-stop gift destination for parents or parent-to-be covering baby shower, new baby, first birthday as well as teacher gifts. Items include one-off, custom, handmade and also personalised pieces.

Suitable for babies and toddlers up to five years, The Sunday Collection focuses on kids’ needs. This includes no fussy details, lots of intricate designs and comfortable fabrics.

 

 

The collection encompasses clothing, accessories and soft toys and focuses on neutral pieces suitable for boys or girls.

The range offers outfits for the upcoming winter season alongside some Christmas themed designs such as matching family pyjamas. There are some personalised classics, too. Standout pieces include a black jumper with ‘Mama’ in embroidery alongside a matching ‘Mini’ jumper.

 

 

McCann features in a photoshoot to showcase the range alongside her daughter, Sunday. Speaking about her new collection with BabyChum she says; “I’m so excited to have finally designed and created my very own children’s collection. This is a very proud moment for me. I hope you love it as much as I do.”

The Sunday Collection by Ferne McCann is available online at BabyChum.