Former fashion buyer launches childrenswear resale and rental platform, Kids o’Clock
Kids o’Clock is a new platform created to change the way people see fashion for children. It is a peer-to-peer marketplace for the modern parent, enabling them to list their children’s clothing for rent or to purchase pieces from other families at a fraction of the retail price.
The platform focuses on recycling clothing for babies from birth up to the age of 10 years. It features luxury brands such as Christian Dior, Chloé and Bon Point. Also, high street pieces from Zara, Petit Bateau, H&M and more. Plus, alongside kids’ fashion, users can sell toys, prams and toiletries.
Kids o’Clock is the brainchild of former Net-a-Porter, Moda Operandi and Harvey Nichols buyer, Laura Roso Vidrequin.
A London-based mother, Vidrequin started the business in 2020. During her previous 10-year career as a fashion buyer, she saw first-hand the damaging effects of textile waste and made it her mission to stop adding to the problem.
As someone who mostly shops vintage or second-hand and often goes plastic-free, she wanted to address the issue herself; determined to revolutionise the way parents around the world shop for their children by providing a circular-economy solution.
Laura Roso Vidrequin
With Kids o’Clock, Vidrequin has created a safe platform where parents can go to share and make a conscious effort to reduce their carbon footprint.
The Kids o’Clock business model is simple; parents just need to sign up and upload their items. They can then buy and sell from anyone within the community. There is also a Golden Kids Membership which, for £60, enables the Kids o’Clock team to pick up items, photograph them, and also upload them on to the client’s profile. This is alongside managing any sales that come from the listings.
The children’s rental and resale category is still a relatively small sector within the fashion industry. This is despite 90% of kids’ clothing only being worn a handful of times, with approximately 8 to 10 sizes that children go through from birth until 3 years.
Click here to visit Kids o’Clock’s website. You can also follow the platform’s Instagram account here.
