MadeForMums, the UK online community for mums and mums-to-be, has awarded Frugi a Gold award in its Newborn and Baby Fashion category.

The latest win marks the fourth consecutive year Frugi has achieved Gold in the prestigious parenting awards, with the brand continuing to impress the home testers and judges this year.

Judges particularly liked Frugi’s premium GOTS certified organic cotton. Testers found the material to be “thick and chunky” without feeling itchy or uncomfortable to touch. One of the testers described it as “the super soft fabric every newborn deserves”.

The collection also gained additional points for thoughtful details. For instance, coloured poppers as guides for sleepy parents, an envelope neckline and two-way zips.

The key features rigorously tested in the awards are quality, design and variety within the range. Also, ease of use, appeal to parents and value for money.

Commenting on the win is Frugi’s CEO, Hugo Adams. “We are honoured once again to be recognised in such prestigious awards. Being recognised for all these qualities is a reassuring boost for Frugi as we endeavour to continue to provide excellent service to our customers during such challenging times.”

Frugi’s previous accolades in the MadeForMums Awards include Gold for Children’s Clothing in 2019; Gold for Newborn & Baby Clothing in 2018; and also Gold for Children’s Clothing in 2018.

For further information on Frugi, please click here.