This autumn, award-winning nursery brand, Ickle Bubba, is expanding into France and Germany. Launching into two key European markets, this strategic move follows Ickle Bubba’s more recent expansion into Australia and Spain. It also coincides with the brand’s launch into the nursery interiors market.

Commenting on the developments is brand co-founder, Fran Vaughan. “International expansion across all categories has remained a clear focus for the past three years here at Ickle Bubba. We’re now at a pivotal point as we launch into two major markets. Eight years ago, we couldn’t have foreseen such exponential growth over such a short period of time. Of course, there are always challenges, including the pandemic and Brexit. But so far, we’re staying ahead of the curve and optimistic for the future.

“Having achieved consecutive triple-digit growth for each of the last four years, Ickle Bubba has grown from a team of 11 based in Wales to an international team of 64 people across seven different countries. With 128 stockists in the UK alone, we are grateful for our continued growth and believe we will continue to do so by staying true to Ickle Bubba’s founding principles; to deliver great products at brilliant value.”

Alongside Ickle Bubba’s international expansion, this Autumn also marks the launch of a brand-new product category – nursery bedding and interiors.

The range includes three themes; Mono Mountains, a Scandi-inspired collection of contrasting illustrations; Cosmic Aura, which includes soft, neutral tones and star detailing; and Rainbow Dreams, bringing bold, bright designs to a fun first room. Bedding is made with 100% cotton fabrics for soft, breathable bedtimes, all packaged up in handy six and 10-piece Starter Sets. Individual pieces arriving for a/w include sleep bags, quilts, changing mats, musical mobiles, light and sound sleep aids, and more.

With additional product categories set to launch soon, Ickle Bubba’s continued growth is reflected in the recent expansion to its new Swansea headquarters. Investing in 45,000 sq. ft of warehouse space in a year where most businesses are looking to scale back, the brand has ambitious plans that are very much focused on meeting the needs of parents everywhere.

For trade enquiries, please contact marketing@icklebubba.com. For further information, please click here.