Bye Bye Blankie, the multi-use baby blanket, comforter and keepsake, has won three awards in this year’s Loved by Parents Awards.

The product, which provides a solution to weaning a child from their attachment to their Blankie by shrinking as the child grows, won Platinum for Best Baby Gift in the Creative category.

 

 

In the same category it also won Gold for Best baby Keepsake and Gold for Best Baby Shower Gift. Finally, Bye Bye Blankie also received a Tried, Tested and Recommended Award.

Commenting on the accolades is brand co-founder, Aoife Lawler. “When we create something, we ask ourselves, ‘How will this help?’ We are very passionate about making products that we feel will help parents; products we would use ourselves. We call it conscientious commerce.

“Bye Bye Blankie is the only blanket on the worldwide market that can offer a solution to weaning if it is needed. If not, it is still a bright, non-fade, washable and luxurious blanket to wrap your little person it for endless snuggles.”

 

 

How it works

The Bye Bye Blankie is built to have layers trimmed away, leaving a perfect seamed and functioning blanket each time. Starting as a luxurious baby blanket, it then reduces down in size to a soft comforter before finally becoming a purse-sized keepsake.

To reduce Bye Bye Blankie, you simply trim away the outside to the printed stitch line. The blankets have individual seams meaning that the reduction is very gradual. Plus, the repeating pattern means the blanket looks the same whatever its size. Even after trimming, it is always complete with discreet seams at each trim line.

The double-layered blankets measure 100cm x 80cm and feature a choice of three bright and fun designs; Heart 2 Heart, which is a love heart design; Starry Starry Sky, offering a stars and moons print; and Baa Baa Blankie, featuring fluffy sheep and clouds.

 

 

Furthermore, the blankets are reversible, offering both a smooth and fleecy texture. They are also machine washable, non-fade and come complete with a gift box.

With purchase, Bye Bye Blankie customers are invited to register online to receive free milestone guidance and content. They can also access the brand’s blog, which includes useful information and expert advice on a wide range of topics.

For wholesale enquiries contact michele@cwbmedia.co.uk.