Mumzers is a new premium kidswear brand that merges comfort, durability and distinctive design with the boundless creativity of childhood. With vibrant prints, versatile mix-and-match styles and a rebellious spirit, the brand is redefining the way kids experience fashion.

Mumzers was founded by Danny Silberstein who, after years in fashion and then finance, rediscovered his passion while curating stylish mini outfits for kids. That passion evolved into Mumzers, a brand that celebrates the untamed energy of childhood through fearless fashion choices.

 

 

“Kids are the future – wild, creative and fearless,” says Silberstein. “Mumzers is my way of giving them the freedom to express themselves boldly, just as they should. Inspired by my family’s advice – who have worked in the footwear industry for decades – to embrace the ‘toddler within,’ I created Mumzers as a brand that champions individuality and fun without compromise.”

 

 

The collection includes solids, prints and stripes, all designed to pair together for an ever-evolving wardrobe. More than just clothing, Mumzers invites kids to join a community of creativity through events, activities and exclusive limited-edition drops.

The brand also enhances engagement with complimentary mix-and-match card games and a Snakes & Ladders board game available to retailers to encourage repeat visits. Creating play-proof fashion, the brand uses natural fabrics that wash well, allowing kids to move freely and parents to breathe easy.

 

 

The collection

This season comprises six sets which include bold and brazen prints and subtle stripes. Mumzers’ concept is to mix and match, ensuring there is something for every personality. All garments use 100% cotton and are designed to be extra durable for energetic kids. Mumzers is available for ages 1-8 years with an oversized fit, so the garments last even longer.

“As a brand, we’re here to inspire – not just through clothing, but through experiences that make childhood even more magical,” concludes Silberstein. “Mumzers isn’t just about looking good; it’s about feeling free, having fun, and embracing individuality every single day.”

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