YouK, a new online marketplace dedicated to showcasing and promoting products made, produced or designed in the UK, has launched nationwide. Using innovative features, YouK connects consumers with local businesses and helps them discover a wide range of British brands.

The platform caters for consumers who prioritise supporting UK businesses, buying local and exploring creative enterprises. From artisanal crafts and sustainable goods to niche products, YouK covers a wide range of categories, including children’s clothing and footwear.

One of YouK’s standout features is its interactive map, which enables users to pinpoint UK businesses with ease. The platform also offers advanced sorting options so customers can filter products based on their proximity, origin, and other relevant factors.

Commenting on the launch is Tim Taylor, ecommerce Manager at YouK.

“We are delighted to introduce YouK to consumers across the UK. Buying British products in the UK should be the easiest thing in the world, but this isn’t always the case. Our goal is to help consumers make informed decisions for every purchase, all while championing British businesses.

“YouK’s unique scoring system provides users with an instant assessment of a business or product’s UK credentials, so that they can easily identify and support local brands. We consider a range of factors, including where materials are sourced and where manufacturing takes place, so consumers can make an informed choice while contributing to a more sustainable and vibrant local economy by reducing the miles products travel to their homes.”

In addition to serving consumers, YouK offers a marketing opportunity for UK businesses utilising Shopify.

Through the newly launched Shopify Marketplace app, UK-based Shopify stores can easily integrate their products onto the YouK platform, expanding their reach to a dedicated audience of conscious consumers.

“YouK represents a game-changing opportunity for UK businesses,” continues Taylor. “By joining our platform, merchants gain access to a diverse and engaged customer base for a minimal marketing cost. Our team comprises passionate individuals and contributors hailing from every corner of the UK, and each of us is committed to helping local businesses thrive and flourish.”

For more information about YouK and its mission to support UK businesses, please click here.