Cheeky Rascals has confirmed that the Izmi Essential Wrap has been awarded the top spot in the MadeForMums Awards 2021. Offering the iconic Izmi style, innovation and quality, the Essential Wrap scooped the Gold Award.

The Izmi Essential Wrap offers comfortable closeness whilst also providing soft, flexible and natural support. Ideal for use from birth, baby remains secure and snug. Meanwhile, the breathable, moisture-wicking fabric supports temperature regulation. Designed by mother and babywearing consultant Emily Williamson, the Essential Wrap keeps babywearing simple; ideal for those trying it for the first time.

 

 

The Essential wrap is available in the unisex colour options of light and mid-grey.

Distributing weight evenly, parents can wear the Essential wrap in two adaptable carrying positions. This includes both at the front and the side. Thanks to its ergonomic design, it reduces pressure from the wearer’s back, making it a comfortable experience for both parent and baby. The wrap is also adjustable and can double up as a breastfeeding aid.

Commenting is Cheeky Rascals founder, Selina Russell. “We are delighted to see the Izmi Essential Wrap getting recognition, it truly is a great option for babywearing. We are so pleased to be able to offer new parents babywearing at a lower price point, meaning that it is accessible to all without having to compromise on any of the iconic Izmi quality and features. To win the MadeForMums Gold is so exciting and well deserved for such an all-around great product for new parents.”

For further information and trade enquiries contact info@cheekyrascals.co.uk.