As part of plans to continue modernising its fashion offering, John Lewis is introducing more than 50 new fashion and beauty brands, including childrenswear.

The move reflects changes to the nation’s lifestyles over the past 12 months; namely the trend for ‘casualisation’, with many now opting for comfortable, casual attire.

New brand launches feature across childrenswear, nursery, menswear, womenswear and beauty.

In terms of childrenswear, John Lewis is adding Mango Kids (pictured), Scotch & Soda, Fat Face, and AO76 to recently launched brands; Hugo Boss, Timberland, Billieblush, DKNY and Carrement Beau.

Furthermore, nursery brands available in the coming months include Little Acorns furniture ranges. Also, Kit & Kin reusable nappies, SilentNight sustainable mattresses and Halo smart tech cribs.

Plus, My Expert Midwife toiletries, Woodlife Project UK forestry weaning products, and Egg2 and My Babiie strollers and prams.

New brands across childrenswear and nursery will land between February and May 2021.