Over the last seven years, Konfidence™ has successfully sold its baby and children’s swimming range with John Lewis; now, however, the retailer is becoming the first on the high street to stock Konfidence’s new eco-friendly Splashy™ range. Comprising swimming nappies, swimsuits and wetsuits, Splashy™ features Konfidence’s own environmentally friendly e-Flex™ material.

Konfidence’s award-winning Splashy™ range represents a world-first in eco-friendly swimwear. The range offers John Lewis’s customers a unique sustainable alternative to traditional neoprene swim nappies, swimsuits, and wetsuits.

With today’s parents being more environmentally conscious, Cornwall-based Konfidence has strived to create a new range of baby and children’s swimwear that could provide a sustainable alternative to neoprene, which is not recyclable. Neoprene is a man-made rubber – an oil-based derivative – and consequently has a significant impact on the environment.

With recent advancements in technology and available materials, Konfidence has been able to achieve this by creating its own e-Flex™ material for the new Splashy™ range. Combining nylon, polyester and recycled plastic, e-Flex™ replicates many of the characteristics of neoprene. Crucially though, the material is environmentally kinder to the planet.

 

 

The Splashy™ products also provide 50+ UV protection on all covered areas.

This makes them the perfect choice for holidays this summer. The swimwear also comes in a wide range of colourful designs; from age 3 months onwards for the Splashy™ Nappy and Swimsuit, and up to 7 years for the Splashy™ Wetsuit.

Commenting is Max Patey, Konfidence’s sales manager. “As a British company, we are proud to be leading the way with an eco-conscious 21st Century solution for the baby and children’s swimwear market. We are delighted to now be extending our partnership with John Lewis to bring our entire Splashy™ range to the high street for the first time.

“We also know that John Lewis’s customers expect the best quality at the right price. So we are thrilled to be able to provide a premium eco-range that is on par quality and price-wise with like-for-like neoprene products.”

Konfidence’s new Splashy™ range is now available in John Lewis stores and online. They will also sit alongside Konfidence’s multi-awarding-winning learn to swim aids. These include the Original Konfidence Jacket and Floatsuit. All the Splashy™ products − endorsed by the STA, a UK national governing body for swimming − also include recyclable cardboard packaging.

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