Dutch baby brand Jollein has joined forces with Miffy to create a collection consisting of a wide range of bed and bath textiles. The bed textiles include soft knitted blankets with a knitted-in Miffy silhouette. There are also sleeping bags with removable sleeves, sheets and fitted sheets.

Bath textiles include terry bathrobes, bath ponchos and bath capes with a miffy jacquard design. There are also wrapping blankets, changing mat covers, bibs and hydrophilic towels with an all-over miffy design.

 

 

The Miffy collection complements Jollein’s current range.

“Parents can mix and match all items as they wish,” confirms Marjorie Ordelmans-Nuvelstijn, Jollein’s Manager of Buying and Product Development. “The collection consists of stylish natural tones and exudes luxury.”

“If there is one character that fits well with us, it’s Miffy,” adds Tara Hietkamp, Jollein’s Trade Marketing Coordinator. “Miffy is important to little ones’ world of experience and Jollein has been present at all babies’ and toddlers’ first moments of discovery for 50 years. With Miffy’s adventurous world of experience combined with all the first, important family moments, Jollein’s new campaign ‘Exploring your World’ is being launched.”

See Jollein at Harrogate International Nursery Fair on 15-17 October 2023. Click here to visit the brand’s website.