British lifestyle brand Joules is continuing its charity partnership with the Woodland Trust to plant trees on behalf of customers who shop with the brand this Black Friday (27 November).

The initiative, which will take place alongside discounts on Joules’ collection of clothing, footwear and accessories for women, men and children, will see one tree planted per transaction. The proposal supports Joules’ pledge to plant a quarter of a million trees by 2022.

It also follows the launch of Joules’ festive ‘Woodland Edit’. The curated array of products features woodland designs from Joules and its Friends of Joules partners. For each product sold during the Christmas period, a tree will be planted with the Woodland Trust.

 

 

Joules partners with the Woodland Trust through its Responsibly Joules programme.

This is the business’ ESG framework, which combines Joules’ charity partnerships; environmental initiatives; sourcing practices; and people, culture and community support.

The relationship with the charity is founded on the two businesses’ mutual love for the great outdoors. Together, they are working to raise awareness of the importance of protecting and creating woodland, so that it can be enjoyed by everyone – now and in years to come.

The Woodland Trust is the largest woodland conservation charity in the UK, with over 500,000 supporters. It wants to see a UK rich in native woods and trees for people and wildlife.

 

 

The Trust has three key aims: protect ancient woodland which is rare, unique and irreplaceable; restoration of damaged ancient woodland, bringing precious pieces of our natural history back to life; and plant native trees and woods to create resilient landscapes for people and wildlife.

Established in 1972, the Woodland Trust now has over 1,000 sites in its care, covering approximately 29,000 hectares. Access to its woods is free so everyone can benefit.