Online kids’ retailer, KIDLY, has announced its biggest ever charity donation in support of Action For Children’s Secret Santa campaign. In 2020, KIDLY renamed its biggest trading week of the year ‘Give Back Friday’, to highlight the needs of struggling families. This year, it’s once again pledging 5% of its total sales, up to £30,000 – KIDLY’s biggest donation to date – to help give vulnerable children across the UK the Christmas they deserve.

Via Action For Children’s Secret Santa campaign, KIDLY’s donation will enable the charity to fill cupboards with food; fund visits to Santa; pay for warm clothing; put presents under trees and provide warm beds in homes across the UK. Alongside the charity partnership, KIDLY is also offering deals on some of its most-loved brands throughout the week. These include Little Dutch, KIDLY Label, Liewood, Classic World and Janod. Plus, discounts on shoes, wooden toys, baby play and big gifts.

Commenting on Give Back Friday is KIDLY founder, James Hart. “Being able to give back to those in need has always been a core value of KIDLY’s. It’s great to be marking 12 months of the KIDLY Family Fund with our biggest donation ever. Action For Children does fantastic work with UK families and we’re proud to be supporting their Secret Santa campaign.”

This donation is part of a wider initiative from the KIDLY Family Fund. For further information, please click here.