Global leader in kids’ market intelligence, The Insights People, has been named Global Market Research of the Year by the International Trade Council (ITC). The accolade was announced during the International Go Global Awards ceremony on 23 October 2019 in Chicago.
Founded in 1956, the ITC is a non-profit chamber of commerce. Its membership comprises 76 government export agencies, 418 chambers of commerce and approximately 28,800 corporations.
The ITC’s Global Market Research of the Year is currently presented in the US, UK, Europe and India.
The annual Go Global Awards celebrate companies driving the economy forward through their innovations, technologies and strategies. Prior to selecting winners for each category, finalists had to deliver an elevator pitch to a panel of judges.
During this session in Chicago, The Insights People’s CEO, Nick Richardson, presented his vision; to be the market intelligence company of the future, today. He plans to achieve this by innovating, being agile and utilising technology. The result being to provide clients with access to the most comprehensive and dynamic market intelligence on all things kids.
The Insights People impressed judges with its agility, innovation and growth within the last two years.
Commenting on the award is company CEO, Nick Richardson. “Being recognised as a 2019 Go Global Award winner by the International Trade Council is truly an honour. In the fast-changing modern world, we believe that market intelligence has never been more important.
“We founded The Insights People because we wanted to create an intelligence source with a depth and breadth of insights into kids’ ecosystem for our clients to quickly identify ‘flash’ and ‘global’ trends.
“The methodology we have created enables them to apply our data and insights to multiple forms of their business; including advertising, content, licensing, marketing, product and sales.”
About The Insights People
The Insights People is the most comprehensive and dynamic market intelligence resource on everything kids, parents and families related. It surveys more than 2,000 children every week across three continents and seven countries; this equates to more than 105,000 children a year.
For more information on The Insights People and its market-leading insights into the latest kids’ trends, visit Kids Insights and Parents Insights.
