A trailblazer in the children’s fashion industry since 2012, LOUD is embarking on a restyle and rebrand strategy that promises to propel the company into a new era of innovation and rejuvenation.
As the children’s fashion industry rapidly evolves, LOUD is committed to remaining competitive and relevant within the market, putting sustainability at the forefront. The brand continues its identity’s authenticity; expressing children’s fashion in a playful, frivolous, but most importantly, comfortable way, and to last over time.
Commenting is Serena, founder of LOUD kidswear.
“I am thrilled to embark on this transformative journey with LOUD. Our restyle/rebranding strategy reflects the passion, love and commitment I and my family team have dedicated to it, driving us forward and trying to make a positive impact in the world.”
The restyle/rebrand initiative comprises several key elements, including a fresh, rejuvenated s/s 25 collection – Il Profumo dell’estate – which LOUD will unveil at Playtime Paris from 29 June to 1 July 2024. There is also a new contemporary logo and brand elements that represent innovation and the ever-expanding possibilities of the children’s fashion industry.
An update to the website will launch in January 2025 together with the s/s 25 collection official launch, offering a user-centric interface and seamless navigation for a more immersive experience. Finally, in line with the website update, a new online second-hand service with a marketplace platform will give a second life to LOUD products.
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