UK fashion trade exhibition Moda opens this weekend and will include the launch of a new Little Soles section for kids’ footwear.

Taking place at Birmingham’s NEC, buyers can view a host of dedicated children’s footwear brands within the Little Soles zone. This is in addition to brands offering kids’ shoes alongside their women’s and men’s footwear.

Brands confirmed within Little Soles include Froddo, Old Soles (pictured top), Primigi, Superfit, Ricosta, Shoesme, Young Soles, Salamander and Petasil.

Offering a fun, experiential vibe, the new footwear area will also include its own Little Soles Café and play area.

Throughout the rest of the footwear hall there will be brands and distributors showing kids’ footwear as part of their wider offerings. These include XTi, Ipanema, Skechers kids, CROCS kids, Rider and Zaxy. Also, Grendha, Roamers, GOOR, Route 21, DEK, US Brass and Boulevard.

Furthermore, Superga Kids is using Moda to launch its very first Back to School range. Fashion footwear distribution company 33 Joints Ltd will also be showing Ben Sherman Kids, O’Neill kids, Original Penguin Kids, CR7 Kids, Scholl kids and NASA kids.

Across its three-days, Moda will also host a programme of content from retail experts.

Topics on Sunday include creating an active and engaged social media community for your brand; building relationships that will create a greener future for the fashion industry; and reinvigorating digital marketing strategies with sustainable credentials.

On Monday, visitors can gain insider insight into how Selfridges is building memorable experiences. Also, discover how to create a more sustainable future in footwear with Sam Hunt, director at Hunted Brands, and Iris Anson, head of sustainability at Solely Original.

Moda’s a/w 20 show takes place on 23–25 February in Halls 6, 7 and 8 of the NEC, Birmingham. Click here for further information and visitor registration.