MORI, creators of clothing for babies, toddlers and children, is proud to be supporting NHS parents working on the frontline during the Covid-19 pandemic.
Last month saw the launch of the brand’s ‘helping NHS parents sleep better’ campaign. The initiative enables MORI customers to nominate a family member or friend who works in the NHS to receive free sleepwear for their child.
The campaign is MORI’s small way of saying thank you; sharing the gift of sleep to those families who have been working long hours and, in some instances, staying away from their family to keep them safe.
The campaign went viral overnight, with the brand receiving multiple applications. MORI has now gifted thousands of sleepsuits and pyjamas to NHS parents across the UK.
Commenting is brand founder, Akin Onal. “At MORI we are incredibly grateful for the people who are keeping us going at this time. As a small business, we are very proud that we have been able to play our part in supporting the parents in the NHS as much as we can, and helping to make sleep time a little softer.”
Feedback from NHS parents
“Thanks so much MORI for our wonderful PJs given to us as NHS staff. If my daughter sleeps well that means I sleep well too and a good rest between shifts is essential at the moment. The ribbed pyjamas are so soft and pretty – wish I had some too!”
“Thank you for this beautiful sleepsuit you gave me as a gift to help my little one sleep better.”
“Received a gorgeous set of pyjamas for our little girl, which was gifted by MORI via their NHS campaign. We are really blown away with the generosity of this company and also the quality of the product is lovely. Really soft and will be so cosy. The size looks great and the pattern is very neutral. Love it!”
MORI is now launching the next stage of its campaign to support NHS parents.
Visit MORI’s website where you can buy to donate MORI sleepwear for £9.95 to gift an NHS parent. If you are an NHS parent, you can sign up to receive a sleepwear gift as donations become available.
If you work for the NHS or know someone who does, MORI is offering a special 20% discount. Click here and use code NHS20 at checkout along with your NHS email address.
About MORI
MORI has grown from a brand for babies and now sells sleepwear and daywear up to six years as well as an ever-growing nursery collection and licensed collaborations. The brand’s signature fabric is crafted from organic cotton and bamboo, making it exceptionally soft, breathable and thermoregulating.
MORI has won numerous awards including the Bizziebaby Gold award and Mumsnet Best award for the Clever Sleeping Bag. It also has a well-established wholesale business with over 250 stockists worldwide.
Furthermore, during 2019, MORI raised over £4m in Series A funding led by Guinness Asset Management. It also opened its first shop on Battersea’s Northcote Road (London) in Autumn 2019. This year, MORI is celebrating its 5th birthday.
