In celebration of the 25th anniversary of Julia Donaldson and Axel Scheffler’s beloved children’s picture book, The Gruffalo, MORI sees the return of its Gruffalo Collection for s/s 24 complete with a brand new print.

The collection pays homage to Axel Scheffler’s iconic illustrations. It brings the magic of the deep dark wood to life through a whimsical woodland print featuring the Gruffalo, Mouse, Fox, Snake and Owl characters.

 

 

The collection is created in partnership with brand owners Magic Light Pictures.

Garments feature an organic cotton and bamboo blend and are available for newborn up to six years. Pieces include clever zip and summer sleepsuits, long sleeve and summer pyjamas, and long and short-sleeved bodysuits. There is also a front opening 1.5 TOG sleeping bag. Standout items include the summer pyjamas, which feature a motif of the Gruffalo and Mouse on a T-shirt style top with woodland print shorts.

 

 

Commenting on the collection is MORI founder Akin Onal.

“At MORI, we understand the importance of story time as a very special bonding moment between parents and children. Bedtime stories are more than just tales – they are an opportunity to create cherished memories and foster a sense of wonder in young minds.

“The Gruffalo Collection is a testament to MORI’s commitment to making these moments magical for families around the world, whilst honouring the massive contribution Julia Donaldson’s Gruffalo stories have had on generations of children.”