MORI has a partnership with Rocket Licensing for a new collection inspired by Eric Carle’s storybook, The Very Hungry Caterpillar. The limited-edition collection for newborn up to six years launches on 8 February 2021. It unites MORI’s soft and sustainable materials and the iconic caterpillar character together with vibrant illustrations.

Commenting on the collection is Akin Onal, founder of the baby essentials brand. “MORI is overjoyed to help bring the enchanting and timeless appeal of The Very Hungry Caterpillar to life for today’s generation of little fans as well as continuing the tradition for their parents and siblings. Joining the world of Eric Carle with the MORI and The Very Hungry Caterpillar Collection is one of our proudest milestones.”

 

 

The range follows the success of MORI’s first-ever licensed collaboration with the Gruffalo by MORI collection in 2019.

Also commenting on the collection is Rob Wijeratna, joint managing director at Rocket Licensing. “We are absolutely delighted to be working with MORI on this beautiful new The Very Hungry Caterpillar range; creating high-quality classic pieces for a treasured brand that continues to go from strength to strength. MORI’s commitment to creating special family moments and using sustainable fabrics also seems highly fitting for this nature-loving brand that remains a favourite across the generations.”

 

 

The MORI and The Very Hungry Caterpillar collection includes eight designs.

MORI’s silhouettes and organic cotton and bamboo-blend fabrics feature both prints and excerpts from The Very Hungry Caterpillar. Among the collection, standouts include MORI’s award-winning zip-up sleepsuit in a playful pattern. Plus, a long-sleeved T-shirt with a bright graphic together with a pyjama set with “Tiny” and “Very Hungry” lettering. There is also a romper and a two-pack short-sleeved bodysuit featuring a juicy red apple.

 

 

Sophie Gibson, head of brand at MORI, concludes; “Following the success of our first licensed collaboration with The Gruffalo, we are thrilled to be launching our second licensed collaboration ahead of World Book Day 2021; The Very Hungry Caterpillar. As a brand dedicated to helping to improve a family’s sleep, we believe story time is an essential part of a child’s development and bedtime routine. This is why we have partnered with the much-loved story by Eric Carle.”

The MORI and The Very Hungry Caterpillar collection is available online exclusively at www.babymori.com from 8 February 2021.