Founded in 2023, Lou Lou is an Australian-owned and designed premium label for children offering a collection of swimwear with a focus on nostalgic cuts and playful prints.
Lou Lou and her friends travel the world on a journey for magical summers. They create special memories that become ingrained for years to come, all while wearing their whimsically crafted Lou Lou swimsuits.
Heirloom details include hand-crafted scalloped straps and collars with embroidery detail. Bows are also hand-folded, making each piece unique. Heritage Liberty florals paired with playful prints are also key. Furthermore, the entire collection is sealed with a UPF 50+ coating.
Lou Lou aims to capture the nostalgia and innocence of childhood within its branding and across each of its pieces. This brand story has created a sense of excitement amongst customers, each sharing and tagging their children (Friends of Lou Lou) in the brand’s pieces all around the world. Each collection plays homage to a different destination, with the first collection, Bonjour Riviera, taking inspiration from the South of France.
The brand is available in sizes 1-8 years. For wholesale enquiries, please contact hello@loulouandfriends.com. Alternatively, click here to visit the brand’s website.
