British luxury fashion label, Represent, is extending the sizing offering of its bestselling Owners’ Club range to cater for children; the brand’s first step into the kidswear industry.

The goal of Represent has always been to outfit its customer for every occasion. The release of Mini Owners’ Club consolidates that mission and shows the beginnings of Represent truly being part of its customers’ everyday lives.

 

 

The Mini Owners’ Club collection will drop hoodies, sweatpants, T-shirts and sweaters.

The pieces will land in black, cobalt, powder blue, bubblegum and ash grey, with the addition of a flat white T-shirt colourway. Mini Owners’ Club will initially launch in ages 1-2 years, 2-3 years and 3-4 years.

 

 

The Represent Owners’ Club Collection was first released in 2020. Inspired by vintage car owners’ clubs where like-minded enthusiasts can share their passions, the Owners’ Club range consists of luxury jersey cotton pieces made in Portugal.

 

 

Represent branded Owners’ Club to be “For enthusiasts, by enthusiasts,” creating garments that can be worn by its community to acknowledge passion for the brand.

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