Kit & Kin, the eco-friendly nursery brand co-founded by Spice Girl Emma Bunton, has secured deals with Waitrose and John Lewis. The new listings will see a collection of Kit & Kin’s bestselling lines sold both in-store and online.

Kit & Kin’s multi-award-winning nappies, nappy pants, plant-based wipes, and biodegradable nappy sacks are now available in-store and online at Waitrose. Parents favour the hypoallergenic eco nappies as a more environmentally friendly alternative to standard nappies, without compromising on performance.

The new partnership with John Lewis secures presence in two of the retailer’s biggest stores, Oxford Street and Bluewater. Also, at johnlewis.com. The agreement will see the brand’s reusable nappy range, as well as its certified natural skincare collection, on sale at the flagship stores and online. The original eco nappies and clothing will also be available online from a later date.

Designed to offer parents a truly sustainable reusable nappy, the Kit & Kin reusable cloth nappy is made from recycled materials and each one rescues two plastic bottles from landfill. Parents can choose between three of the brand’s animal designs: fox, tiger and zebra.

Speaking about the new partnerships is Kit & Kin co-founder, Emma Bunton.

“We are thrilled to announce our hero products will now be available at Waitrose and John Lewis, two of the nation’s most loved and trusted retailers. With their commitment to values such as sustainability, community and waste reduction, the ethos of both brands truly resonated with Kit & Kin, making these partnerships the perfect fit. It’s an amazing opportunity for us to reach even more parents up and down the country and I hope they love using the range.”

Kit & Kin continues to see significant growth in the UK market. The brand now has five major retailers on board including Boots, Tesco, Ocado, as well as John Lewis and Waitrose.

Furthermore, Kit & Kin products ‘give back’ through the Kit & Kin Foundation. Every purchase helps to protect acres of threatened rainforest; a vital ecosystem that provides clean air, lifesaving medicines and safe havens for some of the world’s most endangered species. The foundation also supports women and children living in these areas with educational scholarships, family planning clinics and healthcare.

For more information on Kit & Kin, please click here.