Peanuts Worldwide is collaborating with fashion company Dedicated on a line of apparel for kids and adults featuring Charles M. Schulz’s classic characters.
The American comic strip was written and illustrated by Charles M. Schulz and ran in over 2,600 newspapers with a readership of around 355 million in 75 countries.
The kids’ Peanuts collection encompasses visuals of the characters in fun playsuits, pyjamas and swimwear playing sports including baseball, football and more. A variety of items are available for both girls and boys in junior, preschool and infant sizing.
The collection also uses 100% organic cotton.
Meanwhile, the Dedicated x Peanuts adult offering sees the launch of classic styles adorned with members of the Peanuts gang including Charlie Brown, Snoopy and Woodstock in eco-inspired scenes.
The clothing will bring a collection of T-shirts, hoodies and sweatpants for both men and women. Rounding out the adult items in the range are beanies and also a backpack.
The Dedicated x Peanuts collection launches on Dedicated Brand Online and at Dedicated stockists worldwide. For wholesale enquiries contact jarrod@brandcodistribution.co.uk.