Six months after opening her Sheffield-based eco-conscious children’s lifestyle store, Small Stuff, owner Hellen Stirling-Baker decided her website needed an upgrade to better reflect the business.

Launching late this summer, the new Small Stuff site unites the business’s online and offline offering. Taking the same colour palette as the store and company logo, the aim of the website is to be as seamless as possible.

Following customer feedback, it now offers specific product categories. This helps to ensure shoppers can quickly and easily find what they’re looking for. Other new features include Apple Pay and Google Pay.

Furthermore, the new site enables customer accounts. In time, these will also include a loyalty points scheme as well as wish lists for private use or to email to friends and family for gift ideas.

Other highlights include customers reviews, a chat option and multi-currency payment. Plus, if you’re local to the shop, you can now pick up online orders in-store for free.