This September, Kappahl Group’s childrenswear brand, Newbie, will launch a limited edition collection that evokes the charm of ballerinas, clowns, and an enchanting circus. The collection, named Vintage Circus, is a tribute to a romantic and magical world, where every garment is designed to spark curiosity and imagination.

Commenting is Maja Olsbo, Design Lead at Newbie. “We wanted to create a collection that captures the nostalgic feeling of an old circus, with its beautiful costumes and dreamlike atmosphere. The choice of materials was crucial – we have used mesh, embroidery, lace, and ruffles. Some pieces feature beautiful floral prints, while others have playful designs such as small circus horses and circus tents, as well as knitted jacquards and soft checks, to give each garment a luxurious and romantic feel.”

 

 

Vintage Circus features soft colours such as white, dusty pink, gentle browns and touches of gold in some of the details. The range includes everything from dresses, shirts and vests to flouncy ballerina skirts and a checkered suit. Matching accessories such as bows, ballet shoes and socks, along with two coordinating dresses for women, are also part of this limited edition.

 

 

“We want to inspire people to mix and match within the collection,” concludes Maja Olsbo. “Why not pair our sweet little checkered blazer with the white fully embroidered dress? Or wear the shirt with tiny circus tents and a bow tie with our pink ballerina skirt? Beautiful yet playful.”