Cheeky Chompers, the multi-award-winning British nursery brand behind the Neckerchew teething bib, has launched baby’s first toothbrush; the Flexi-Brush. Continuing its mission to support young gums, the Flexi-Brush marks the brand’s first product to support the next stage after teething.
The Flexi-Brush is suitable for babies 0+ to hold, explore and get used to teeth-cleaning.
Featuring a soft brush and different textures on the handle, the Flexi-Brush gently massages teething gums. Due to the small head, it also provides an ideal applicator to add teething gels and toothpaste.
As teeth start to appear, the Flexi-Brush will help to keep them clean. It also encourages baby to get used to the sensation of tooth brushing and teaches them to look after their teeth. Once first teeth fully erupt, the Flexi-Brush can be used in conjunction with a nylon bristle brush.
The Cheeky Chompers Flexi-Brush is supplied as a pack of two (one blue and one sage green). It is made from 100% soft and pliable food-grade silicone, which is both gentle and safe. The product is also purposely designed in a safe shape to prevent choking hazards. Plus, it is easy to clean; suitable for the dishwasher and steriliser.
Cheeky Chompers has also launched a range of resources, tips and advice around baby tooth care.
The resources include videos, blogs, infographics and more. The information covers a range of topics including Baby Tooth Care Tips, a teething chart to show which teeth to expect and when, and how to brush baby’s teeth by Mummy Dentist Dr Jemma KE Hook.
Commenting on the brand’s latest innovation is Cheeky Chompers’ co-founder, Julie Wilson. “We are delighted to unveil the Flexi-Brush, baby’s starter toothbrush. We’ve researched the challenges that parents are facing around toothbrushing and spent a lot of time developing this product to ensure it really does help make parents’ lives easier. The Flexi-Brush will not only massage sore gums, but it will be a great tool to get little ones into the best habits for cleaning their teeth from day one.
For trade enquiries, please contact jamie@cheekychompers.com or carrie@cheekychompers.com. Alternatively, please click here to visit the brand’s website.
