Infantino is introducing two colourful new play sets, the Super Soft 1st Building Blocks and the Balls & Cups Activity Set. The brand-new Super Soft 1st Building Blocks are both squeezable and stackable. Easy to grip and multi-textured, the sensor building blocks offer endless options for play. The pastel colour bricks come in a 25-piece set and are made from soft BPA-free material.

The Balls & Cups Activity Set offers a variety of colours and textures. The 10-piece set has four connectable puzzle balls and six uniquely shaped stacking cups. Encouraging developmental senses, the four balls each have puzzles and grooves with shake and explore rattles. The stacking cups, meanwhile, can be used for nesting and assembling.

Commenting on the launch of the play sets is Nivi Bhide, Infantino’s director of marketing Europe. “Our latest playsets are a great addition to the range, especially ahead of the Christmas period. I just love the gorgeous pastel hues. They both support development, offer a multitude of play options and make excellent gift ideas for the smallest members of the family.”

For retail enquiries, contact Nivi Bhide at nivi@infantino.com.