Online jewellery brand Lily Belle, whose offer includes a kids’ collection for girls and teenagers, is being made available for wholesale for the first time.
The brand’s stretch bead bracelets are already hugely popular online; celebrity fans include Made in Chelsea’s Frankie Gaff, singer Ellie Goulding and model Lottie Moss.
Building on this success, Lily Belle is exhibiting at Scotland’s Trade Fair at Glasgow’s SEC in September. There it will launch into wholesale, revealing its package for retailers who want to stock the brand.
Moving into wholesale is one of the first initiatives of the brand’s new owner, Sarah Patterson.
Patterson bought Lily Belle earlier this year. She has since moved the company to her studio in Cumbria where she already has a team working on her range of By Molly & Izzie gifts and jewellery, which is exported all over the world.
Following over 10 years successfully trading online, Patterson comments on Lily Belle’s next phase. “We are now in a position to be able to offer the range to retailers.
“At the Scotland Trade Fair we’ll be revealing the details of our move into wholesale. This includes some attractive markup options and beautiful point-of-sale displays. We will also be backing this up with a strong social media campaign and our work with Instagram influencers.”
The kids’ collection
The brand’s kids’ collection includes bracelets decorated with unicorns, rainbows and hearts. Designed for comfort, the stretchy bracelets come in a choice of colours and designs and fit children aged 3-12 years. A Mummy & Me range offering matching mother and daughter bracelets is also available.
Lily Belle enjoys a national profile and has built up a loyal following since it became one of the first companies on notonthehighstreet.com. Trading for 14 years, it has also previously been named among the top 20 best-designed jewellery websites by Jewellery Monthly.
Patterson runs the Lily Belle brand separately alongside By Molly & Izzie. She is now expanding her team at her Cumbrian base to continue the brand’s story and its passion for creating individual items.
For further information and wholesale enquiries contact helpme@lilybelle.co.uk.
