Located in the heart of Leigh-on-Sea in Essex, Other Kids is a children’s shoe shop which, as well as providing a specialist shoe fitting service, stocks a range of children’s clothes and accessories.

The business’s owner Gemma Simpson was formerly a PA at Wolverine Europe. However, on completing a course with the Society of Shoe Fitters, she used her experience working in various fashion offices, including footwear, to launch Other Kids in May 2017.

 

 

“Opening a store, website and running a business single-handed when your child is 18 months isn’t for the faint-hearted,” says Simpson. “It’s been hard work, but I’m proud of the great reputation I’ve built up in just two years. Moving to a larger store in July was also a great achievement.”

Other Kids’ new, modern and on-trend store offers a fun and friendly atmosphere and a wide range of footwear brands including Bobux, Froddo, Veja Kids, Young Soles, Petasil, Bo-Bell, Superga and Grass & Air.

Simpson has also introduced childrenswear, gifts and accessories. Brands include Little Cotton Clothes, Another Fox, Wild Hearts Wonder and Meri Meri.

 

 

Plans for the business include enhancing the website to provide online customers with as much advice on fit as possible. Simpson is also taking advantage of her new location by getting even more involved with local projects. Another shop could also be on the cards.

“It would be great to open a second store in a similar seaside town,” says Simpson. “My online customers tell me there is a big demand in so many areas for a shop like mine. One that provides a professional shoe fitting service with our fashionable and ethical brands.”

 

 

Other Kids – 108 Leigh Road, Leigh-on-Sea, Essex SS9 1BU