To mark the launch of its new Wild About Big Cats collection, Picture Book Fashion is sponsoring 10 big cats with WWF. Pictured are some of the childrenswear company’s models wearing the Wild About Big Cats collection whilst holding the adoption certificates.

The sponsorship will see Picture Book Fashion help the conservation organisation protect precious habitats around the world as well as the species that rely on them. The company’s support of WWF is an ongoing sponsorship.

Picture Book Fashion is home to the popular childrenswear brands A*Dee, Mitch & Son, MiTCH and Little A.

A*Dee is a luxury girls’ brand for ages 2-14 years. Focusing on bold prints paired with a complementary colour palette, it offers four collections each season.

 

 

Boys’ brand Mitch & Son for 1 month to 6 years features practical but cool clothing, including its sell-out tracksuits. MiTCH, meanwhile, is an older brand for boys age 6-12 years.

Finally, Little A is the newest addition to Picture Book Fashion. Available for 0-36 months, it specialises in outfits for baby girls with a focus on embellishments and attention to detail.

All Picture Book Fashion brands include jackets and accessories and every outfit in each theme is made to match.

Independent retailers can click here to apply for a wholesale account with Picture Book Fashion via The Childrenswear Association B2B Marketplace.