Organic childrenswear brand Pigeon has worked with independent designers to create 14 new prints for its s/s 24 collection. Newly created prints include toucans, sloths, monkeys, pineapples, lemons, ditsy and giraffes, with a stripe and check to match each one.

As well as the brand’s popular muslin and striped seersucker, this season sees the introduction of a delicate new checked seersucker and large checked muslin. A fresh palette of summer blue, lemon, green, delicate pink, turquoise, soft mushroom and a splash of black all feature.

All fabrics in the collection are made from pure organic cotton. Purchases, therefore, contribute towards improving the lifestyles of the farmers and their families, as well as protecting the environment. The entire collection is also GOTS certified. This means that the supply chain is independently audited throughout to ensure strict social and environmental standards are met.

 

 

Pigeon continues its programme of support for vulnerable families through donations of new clothes to several charities and community groups.

This is the third season that Pigeon has partnered with climate and sustainable development expert, ClimateCare. Since its formation in 2004, Pigeon has sought to reduce its carbon footprint. For example, working exclusively with organic cotton; donating spare stock to charity; switching to compostable packaging, and using only electricity from renewable sources in its warehouse and office.

Pigeon now works with ClimateCare to offset emissions associated with international freight. It does this through initiatives including two world-leading clean cooking projects in Bangladesh and Ghana. These projects not only cut carbon emissions – helping to tackle climate change – but also improve lives by reducing exposure to toxic fumes and halving fuel bills for families.

Furthermore, by cutting fuel requirements, the projects reduce deforestation, protecting precious habitat. Commenting on the partnership with ClimateCare is Jane Shepherd, founder of Pigeon. “We are delighted to work with ClimateCare. They have over 20 years’ experience running some of the world’s largest and most innovative voluntary carbon offset programmes. Working with them has allowed us to take greater responsibility for our carbon footprint while also improving people’s lives.”

Buyers can view Pigeon’s s/s 24 collection at INDX Kids on 2-3 July. Click here to register as a visitor. Alternatively, click here to visit Pigeon’s website.