PO.P kidswear, formally known as Polarn O. Pyret, has a new partnership with Marks & Spencer that will see several key PO.P items launching on the retailer’s Brands at M&S platform from the end of March.

The new partnership will offer a curated range of PO.P childrenswear to M&S’ online customers. From PO.P’s smallest newborn sizes (0-1 month) up to 10 years, the range will include classic stripes, outerwear, nightwear, organic cotton playwear and UV swimwear, as well as PO.P’s new PO.P on Adventure collection, which encourages kids to connect with nature.

Speaking about the new partnership is Johan Munck, CEO at PO.P. “We are thrilled to unveil this exciting partnership with Marks & Spencer. As a trusted and much-loved British retailer, the launch on the Brands at M&S online platform will support our continued growth in the UK, especially as demand for sustainable fashion continues to grow. We look forward to our brand being showcased to more families across the UK and introducing new customers to PO.P’s unrivalled, highly functional and long-lasting clothing, made for play.”

Also commenting is Nishi Mahajan, director of third-party brands at Marks & Spencer. “We’re delighted to welcome PO.P to our Brands at M&S platform, which is now home to over 90 carefully curated partners, offering a broad product proposition; from nursery and toys to stylish kidswear. With a shared synergy in values, the new partnership complements our core baby and kidswear offering to ensure we’re the number one choice for families throughout parenthood.”

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