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A young group of boys in a blue room wearing the new limited edition collection by PO.P in support of the Swedish Prostate Cancer Association

Launching early November, PO.P is introducing a limited-edition collection in support of the Swedish Prostate Cancer Association, known formally in Sweden as ‘Mustaschkampen’. PO.P’s campaign, “When I grow up…”, will support the Swedish Prostate Cancer Association and its efforts to raise awareness of the most common form of cancer in men.

A pale blue cloud-inspired moustache print has been designed especially for this limited-edition collection, which features organic cotton nightwear for both children and adults. The nightwear will be available in a sleepsuit style for 0-4 years, a two-piece children’s pyjama set for 1-10 years, and a matching two-piece set for adults in sizes XS-XL. Made from organic cotton, the nightwear also features rolldown cuffs, soft seams and adjustable waists.

Commenting is Martina Wernemar, PO.P’s product and brand director. “For us at PO.P, it is a given to actively support organisations that make a difference in people’s lives. This year we are partnering with the Swedish Prostate Cancer Association to help spread awareness about the most common form of cancer in men. Being part of something so life-changing feels both incredibly important and meaningful.”

The collection will be available exclusively online. In the UK, PO.P will be donating £3.50 per item sold from the collection to the Association.

 

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