Future Brands Limited (FBL), a member of the Batra Group of companies and a master licensee of the Russell Athletic® sports and casualwear brand, has a new license partnership with Brand Machine Group (BMG).
The license agreement will enable BMG to design, manufacture and market childrenswear, accessories and essentials within the UK and EMEA region.
BMG is an international specialist in fashion licensing and childrenswear products.
Commenting is Claude Troisfontaine, CEO of FBL’s European division. “We are very pleased to work with a well-recognised company who has specialised in childrenswear apparel within Europe. We will endeavour to harness our complementary strengths to build a mutually beneficial business.”
Since 1902, the Russell Athletic brand has been known for activewear and sports-inspired products that are made to move. It has also designed comfortable and versatile ranges of expert sportswear products.
The Russell Athletic childrenswear collection will build on the heritage of the brand. Creating an authentic lifestyle for both girls and boys, it will cater for ages 0 to 15 years. Pieces include athleisure T-shirts, sweats and accessories as well as an exclusive Eagle R range for top-tier retailers.
BMG is working with strategic retail partners and independents to launch the childrenswear collection from September 2019.
Also commenting is Boo Jalil, CEO of BMG. “We are very proud to be chosen as a partner to launch Russell Athletic childrenswear. BMG has years of experience in the sports athletic industry supported by its handpicked design team and product specialists who will portray the authentic heritage of this great brand.
“We are very excited to be working with Claude, Rajiv and the Batra Group team. I am looking forward to working with them in the future across all channels.”
About Russell Brands, LLC
For more than 115 years, Russell Brands, LLC, has supplied America’s athletes and teams with the latest innovations to help them perform at their best. It is a leading supplier of apparel and team uniforms at the high school, college and professional levels.
About BMG
London-based BMG is an international fashion licensing specialist housing a diverse portfolio of fashion and sports brands across both clothing and accessories. From original fashion icons to authentic heritage labels, BMG is a destination for branded fashion.
