Say Hello To Picture Book Fashion USA

16/05/2022

Say hello to Picture Book Fashion USA

Boy stood on beach in shorts and T-shirt by Picture Book Fashion

Picture Book Fashion (PBF) is the Glasgow-based company behind the well-loved brands A*Dee, mitch&son, MiTCH and Little A. Launching in 2012, PBF’s brands have gone from strength to strength and the company now prides itself on having some of the best-loved kids’ brands in the UK.

Throughout its 10 years, PBF’s brands have gained a dedicated following of loyal customers and stockists in the UK, Ireland and the Netherlands. Due to their successes, the team felt it was time to venture across the pond.

PBF brands are sold B2B and are stocked in some of the finest boutiques and the company is extremely committed to its stockists. For this reason, it hadn’t taken any steps into selling B2C in the UK, or any market where it enjoys a strong retail presence. With an ever-growing following and increasing levels of enquires, the company decided that the US seemed like the perfect place to launch B2C for the very first time.

Boy jumping on beach wearing shorts and T-shirt by Picture Book Fashion

PBF has just launched overseas with its brand-new website.

American customers can now shop from PBF’s most popular brands; A*Dee for girls aged 2-14 years and mitch&son for boys aged newborn to 6 years. Picture perfect looks are now available at the tap of a screen or click of a mouse.

Although PBF is Glasgow-based, the team have worked hard to not compromise on their great service and will be offering delivery within 3-5 working days. The US market will find everything that customers have come to love here in the UK, from perfectly matching outfits and accessories, stunning jackets, and a range of collections that both kids and parents love.

Commenting on this exciting step into PBF’s expansion is director, Andrew Molloy. “It is a little bit of a shot in the dark, but one we thought was worth taking. Our marketing and social media activities have brought our brands to the attention of lots of consumers around the world, but it was difficult for them to buy the brands. We’ve changed that without affecting our existing retail partners. We will put some additional marketing activity into the North American market and hope to gain some new fans.”

Check out the brand-new PBF website here. Alternatively, to find out more about becoming a stockist in the UK, Ireland or the Netherlands, please click here.