Nursery brand Silver Cross is supporting Baby Basics UK’s ’50 for 50′ fundraising campaign with a £5,000 donation. Baby Basics UK, through health and social care professional referral, works to support vulnerable families with essential baby and toddler equipment for life with children from 0-5 years.

The charity supports a growing network of baby banks with centres located across the country and is just launching its 50th centre in Portstewart, Northern Ireland.

Through the 50 for 50 campaign, the organisation hopes to raise £50,000 to fund both the opening and staffing of a national warehouse. This will enable the charity to store more national donations and also hire a person to manage distribution; enabling it to give more to vulnerable families through its 50 UK centres.

Commenting on Silver Cross’ support of the campaign is David Abbott, the brand’s director of marketing. “Over the past year, we’ve supported Baby Basics by donating prams and strollers for families in need.

“We’re now delighted to back their 50 for 50 campaign with a £5,000 donation. Baby Basics centres across the UK are seeing a huge increase in demand; we wish them every success in reaching their £50,000 fundraising goal.”

Click here to visit the 50 for 50 campaign’s fundraising page. For further information on the charity and its work, please click here.