Leading Italian childrenswear company Simonetta has a new long-term global partnership with Douuod Kids; a brand created by Elisabetta Mambelli offering clothing and accessories for both girls and boys age 2-14 years.
Under this new agreement, Simonetta will handle Douuod Kids’ development, production and international distribution, starting from the s/s 22 collection. It will be distributed in mono-brand stores and selected multi-brand shops as well as department stores all over the world.
The partnership highlights the strong synergy between the two Italian firms. As well as having similar values, they also share high stylistic standards; namely a mutual focus on top-quality raw materials and environmentally friendly work processes.
Elisabetta Mambelli’s brand has always had a prime position in the childrenswear segment; popular for its clean, elegant lines, the result of research into comfortable, high-class fabrics for a practical and spontaneous lifestyle.
In this partnership, the two companies will cooperate in exchanging skills, know-how and creative flair to produce a contemporary collection expressing refined creativity.
Commenting is Niccolò Matteo Monicelli (pictured), Simonetta Spa CEO. “Simonetta is keen to undertake a new collaborative relationship with the designer Elisabetta Mambelli.
“The partnership with Douuod Kids contributes to expanding our licence portfolio with an extremely interesting company and a high-quality, innovative product for the kids’ segment.
Elisabetta Mambelli, designer and majority shareholder of Douuod Kids, adds; “I’m very happy about this new partnership with Simonetta. I’m sure the understanding between the two companies, which are so alike, will bring new value to the brand.
“Simonetta’s know-how will further support the development of the brand thanks to its skills in management, product and distribution; accompanying Douuod Kids in pursuing an important growth strategy, positioning of the brand, and its presence internationally.”
For further information on Simonetta, please click here. Click here for more information on Douuod Kids.
