Children’s and adults’ street and casualwear label, That Gorilla Brand, has launched in the UK offering quality fabrics, inclusive nature and purpose to save gorillas.

Established in Europe, the brand is available in Tatoi in Athens, Flying Solo in New York and also Fashion Space World in the Canary Islands. It is now debuting online at Wolf & Badger for UK consumers.

Founded in 2018, That Gorilla Brand has one mission; to create something bigger than a fashion brand. Valuing uniqueness, quality and design over profit, its purpose is to make a positive impact on the world. Also, to never forget the importance of giving back.

Focusing on the gorilla, the brand has taken characteristics of the creature to form three guiding values at the heart of everything it does; ‘Strength, Love and Loyalty’.

The s/s 20 collection comprises childrenswear, womenswear and menswear.

 

 

That Gorilla Brand marries fresh and minimalist designs with quality execution. Products are produced in Portugal, with fabrications of organic cotton found throughout. Key pieces include relaxed hoodies, T-shirts and joggers as well as an accessories collection of caps and bags.

That Gorilla Brand’s values expand beyond fabrication with a crucial partnership with The Gorilla Organization to support the charity’s projects in Uganda. The Gorilla Organization focuses exclusively on the conservation of the world’s gorillas; working tirelessly to protect the ape and its habitat through projects of community-led conservation.

For every item sold from the brand’s collection, it donates €2 to the charity. Additionally, each season, 100% of profits from one piece in the childrenswear, womenswear and menswear collections will be donated to the cause.

The s/s 20 collection is available exclusively in the UK at Wolf & Badger. For further information on That Gorilla Brand, please click here.