Leading apparel licensee Poetic Brands is partnering with popular animation property Sunny Bunnies to expand its preschool offering. The collection comprises children’s daywear and outerwear based on the happy, colourful bunny characters.

Sunny Bunnies originally launched in 2015 on YouTube, before joining the Disney Channel, Disney Junior and DisneyNOW in the USA. The preschool animation quickly gained global popularity and now airs in over 160 countries. There are currently six seasons of Sunny Bunnies, each comprising 26 episodes. Plus, brand new ‘Sing Along’ songs coming later this year. The YouTube channel has amassed 3.5 billion views and 2.6 million subscribers globally since launch.

In the UK, the animation airs daily on Milkshake! Channel 5 as well as Sky Kids and on demand via Amazon Prime and Netflix.

The five Sunny Bunnies named Turbo, Big Boo, Shiny, Iris and Hopper appear anywhere there is light. The Bunnies always bring joy and happiness, beaming down to explore new and exciting locations, finding fun and mischievous games to enjoy. Sunny Bunnies are all about having fun, friendship, discovery and working together.

Commenting is Anne Bradford, commercial director at Poetic Brands. “Sunny Bunnies is a great addition to our preschool portfolio. The popular characters are bright, colourful and happy and will work really well across our daywear and outerwear collections. The brand is understandably popular with little ones as it brings colourful fun and positivity with every episode.”

Gavin Metcalfe, Brand Licensing Director at Media IM, adds; “We are delighted to be adding Poetic Brands to our growing portfolio of top-class partners who recognise the potential of the brand. We can’t wait to see their lines ‘light up’ retail and online stores in the near future.”