Childrenswear rental company, thelittleloop, has expanded into the secondhand clothing market, offering a one-stop shop for quality, preloved clothing with a guaranteed buy-back service. Parents can now shop for ethical and sustainable kids’ fashion at thelittleloop.com as well as in-store at John Lewis Oxford Street. The year-long concession is located on the fourth floor of John Lewis’s London flagship and covers ages 0-6 years.
“Bringing resale options like thelittleloop into shops is a great way to encourage more of our customers to purchase in a more sustainable way,” says Danielle Gagola, Innovation Lead at John Lewis. “Children grow out of clothes so quickly that often they can be left in the back of wardrobes. With thelittleloop, we’re encouraging customers to purchase secondhand clothing and they can also pick up a bag to donate their outgrown clothing, too. We’re hoping customers will support this and drive change in the way they shop.”
Also commenting is Charlotte Morley, founder of thelittleloop.
“I know as a parent what a challenge it can be to dress kids in a fun, stylish way without the environmental damage that comes with buying new every time. That’s why we’re expanding our offer from thelittleloop, so that parents can buy new or secondhand from the UK’s best-loved brands, at a snip of the price, both in-store at John Lewis and at thelittleloop.com, with the guarantee that they will be reused again when no longer needed.
“We’ve designed our online store to combine the convenience and quality assurance of our rental platform with a seamless secondhand shopping experience. And clothes can be traded in again in just a few taps. Instead of having to send clothes back to lots of individual brands, or resell them on time-consuming platforms, parents can send all their outgrown branded items back to one place and we’ll manage the rest. So, parents can feel great with zero hassle, making it easy for secondhand to become second nature.”
Find out more about the latest developments at thelittleloop, including its pioneering new take-back service that enables brands to become circular and passively increase revenues with minimal effort or financial investment, in the September/October print issue of CWB Magazine, available at the end of the month.
