Pure London’s vision for its Festival of Fashion continues for a/w 20 with the growth of kidswear section Bubble at Pure London.

 

Taking place at Olympia London on 9-11 February 2020 and catering for style-conscious parents and budding fashion lovers alike, Bubble at Pure London is set to offer everything buyers need in this growing fashion category.

The show’s curated selection of kids’ fashion will include mini-me dressing as well as kids’ accessories and maternity collections. Brands include Pipichu, Chatons de Bonbons, Old Soles, Teapot Performance, Imani Kids and Hearts & Roses London.

Amid the brand line-up, Pipichu will showcase a wide product range including sweaters, dresses, jackets and accessories. This Spanish childrenswear brand is strong on ethics and keen to create a healthier planet. It also follows the philosophy of ‘buy less, choose better’. Equally, all of Pipichu’s clothing uses 100% organic cotton or chemical-free materials and dyes.

 

 

The new a/w 20 collection from leading children’s footwear brand Old Soles will also be available at the show.

When Old Soles launched in 2008, its philosophy was simple; style, comfort and protection for growing little feet and to let the children of the world play in style. Designed in Australia, the brand’s team uses its extensive fashion industry experience to draw the best of adult catwalks around the globe before translating these ideas into fashion for little feet.

Enhancing Bubble’s accessories offer this season is Chatons de Bonbons. Designed by French pastry chef Natasha Goellner, the line of children’s and adults’ jewellery is inspired by Goellner’s daughter Edelweiss and their favourite things; desserts, fashion and her cat, Feather.

 

 

For visitors seeking the mini-me look there is UK label Hearts & Roses London.

The vintage-inspired womenswear and childrenswear brand specialises in floral prints and creating vintage focused pieces for the modern-day customer. Taking inspiration from style icons such as Audrey Hepburn and Marilyn Monroe, the brand concentrates on timeless styles from the 50s. The range includes playful and elegant dresses, jumpsuits, playsuits, skirts, jackets and coats.

Imani Kids will also be joining the trade show with its collection of childrenswear incorporating both edgy twists and timeless details. Catering for boys and girls aged 0 to 12 years, the brand’s vast collection features fine quality fabrics. For girls, it offers an outfit for every occasion; from playtime to special occasions. For boys, pieces include fun and impeccable detailing.

Click here for further information and visitor registration.

 

.