Bertish and Company Ltd, the creator and owner of children’s character brand, Zuma the Dog, has launched a new website. Revealing more of the brand’s origins, the site is now character-led, telling the story of Zuma the real dog along with everything the character dog represents.

The site also focuses on diversity education, tolerance and anti-bullying; incorporating an activities section full of free, downloadable resources for both teachers and parents to use within a classroom or homeschool environment. Visitors can also get in touch with the brand for further educational resources and discussion via a contact section.

Elsewhere, a blog section gives Zuma a voice to tell stories as he adventures with his human family.

Written from Zuma’s point of view, the brand hopes to give Zuma the Dog fans an insight into his world in a subtle, humorous way. The site is light and bright with clean, concise and easy-to-use functions. It also plays host to all the new Zuma the Dog merchandise, now available to buy. Keeping sustainability in mind, the new merchandise works on a make-on-demand basis. This eliminates the need to buy in stock, therefore helping to keep the brand’s carbon footprint down.

Commenting on the new platform is brand creator, Samantha Bertish.

“We are all very excited about this new website. We really feel we can get Zuma the Dog’s story across now. Our focus has been to grow our export market, and with a website that works for both desktop and mobile shopping with international landing pages and currency options, we really feel this is achievable.”

Bertish and Company invites visitors to explore the new website here. Licensees wishing to collaborate with Zuma the Dog on new products for the website shop and concessions can contact sarah@contagiousmediagroup.com.