British baby brand Aidie London recently won its 30th award since launching just two years ago.

In the last four weeks, the brand won the award for Most Innovative Baby Shoe Brand 2020 at the Parent & Baby Awards. It also won the award for Best Baby Clothing Brand 2021 at the SME Elite Business Awards.

Furthermore, Aidie London’s podiatrist endorsed first walkers were recently nominated by the German Design Council for a German Innovation Award for the second consecutive year.

The brand also introduced a clothing range this autumn. This coincides with the launch of its sister charity, The Aidie Trust, and will enable the clothing to be donated to the charity.

 

 

Aidie London launched The Aidie Trust charity in October.

The brand is now working with women’s shelters across the UK to provide supplies, support and grants to babies living with their mothers.

As well as donating profits from sales to The Aidie Trust, the brand has also established a donations programme for customers. Via the programme, customers can return their purchases once baby has outgrown them and receive a discount on future purchases. The brand then donates the returns to The Aidie Trust.

Click here for more information on The Aidie Trust. You can also follow the charity via its social media accounts (@aidietrust).

About Aidie London

Founded in 2018 by Seffie Wells MSc, Aidie London makes the only podiatrist endorsed specialist first walking shoes. Designed by infant developmental psychologists, the shoes actively support cognitive function in babies.

Minimalist and modern with a focus on child development, Aidie London is also environmentally conscious and a member of the UK Organisation for Responsible Business. It uses no plastic in its packaging and everything is recyclable or biodegradable.

Aidie London offers a range of styles handcrafted from high-quality leather and suede. Plus, all of the shoes feature premium leather specialist soles. Click here to visit the brand’s website.