Lucy Jewson, founder of leading ethical and organic children’s clothing and accessories company, Frugi, has been honoured for an MBE in the Queen’s Birthday 2020 Honours List for remarkable services to ethical clothing design.

Lucy and her husband Kurt started Frugi 16 years ago in their Cornish home. The concept of the business was born from their struggle to find clothing that fit over their son’s cloth nappies.

Lucy set out to prove it is possible to run a profitable, successful business in a green and ethical way.

By giving 1% of turnover to charity and using only GOTS certified organic cotton, Frugi’s children’s clothes have steadily become known for their colourful, fun prints and clever designs.

In 16 years, Frugi has donated over £720,000 to various children’s and environmental charities. Furthermore, this year saw the brand partner with Eco-Schools to fund 150 UK schools to earn their Green Flag certification. This ties in with Frugi’s overarching mission; to help raise the next generation of eco-warriors.

Frugi is growing fast. Over 80 people now work at its headquarters in Cornwall and across the UK and Europe.

“It’s a bit of a shocker,” says Jewson about the award. “I suppose it means that we have in our own small way managed to prove what we set out to prove; that you can be successful and ethical at the same time.

“This MBE is for Frugi, not for me. I hope that the team at Frugi feel proud that the brand has got such a meaningful badge of approval for all their hard work.”

For further information on Frugi, please click here. Click here to visit Frugi’s wholesale website.