Swedish childrenswear brand PO.P has appointed Gwynn Milligan as non-executive director to support growth and international expansion, while also adding significant retail and sector-specific expertise to its board.

Milligan brings more than 30 years of international retail experience, holding senior leadership roles across EMEA, North America, Australasia, India and Brazil. Most recently, she served as CEO of British childrenswear retailer JoJo Maman Bébé, leading the company through a significant digital transformation. Before this, Milligan held key commercial and leadership positions, including commercial director at ASOS and MD of Fashion at JD Sports.

Commenting is Johan Conradsson, acting chairman of the board

“We are thrilled to welcome Gwynn Milligan to the PO.P board at this pivotal moment in our brand’s evolution. With her proven track record of driving digital transformation, international expansion and commercial growth at leading children’s and fashion retailers – including her recent success at JoJo Maman Bébé – Gwynn brings exactly the strategic know-how we need as we accelerate our growth in the UK and beyond.

“Her expertise in scaling retail operations and building customer-first brand propositions means we are now better equipped than ever to convert PO.P’s premium heritage into measurable market growth.”

For further information on PO.P, please click here.