Baby brand aden + anais™ is continuing its expansion into the playtime and gear category with its new 3-in-1 transition seat. The playtime collection is part of the aden + anais™ collection of baby products and gifts. It offers distinctly designed pieces featuring sophisticated hand-drawn prints in an array of fabrics.

Following on from the successful launch of the baby bonding playmat, the 3-in-1 transition seat creates further opportunities for parents and baby to interact one-on-one; addressing the continued importance of play and real-time interactions that help baby reach developmental milestones.

 

 

Babies can bounce, rock, and sit with the patent-pending 3-in-1 transition seat; it seamlessly transitions from bouncer to rocker to seat. It also features a modern aesthetic to address parents’ desire for products that are both functional and fit in with existing home décor.

Plus, the seat includes a cotton muslin cover and a removable infant insert with plush built-in head support. There is also a toy bar featuring muslin jungle jam-themed animals.

 

 

When playtime is over, the lightweight and portable seat easily folds flat and tucks away out of view. The machine-washable seat cover is made from 100% cotton muslin and is recommended for use with newborns up to two years or 29lbs.

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