Based in Copenhagen, Denmark, BIBS is a baby brand committed to providing parents and caregivers with premium-quality products that prioritise both comfort and aesthetics.

BIBS is celebrating a selection of its most beloved items and colours; highlighting parents’ ability to curate their own collection of baby essentials, including bottles, pacifiers and accessories, all in one colour.

Rooted in Scandinavian design principles, BIBS’ colour selection process is a balance of tradition and innovation. Drawing inspiration from a wide variety of sources, including fashion trends, customer feedback and natural surroundings, the BIBS design team evaluates each potential addition, ensuring it resonates with customers and reflects the evolving design landscape.

 

 

Consistently maintaining a curated palette of 40-50 colours at any given time, BIBS strategically rotates seasonal additions to introduce fresh hues while retiring others to always ensure a modern selection. By continually refining its colour offerings, BIBS stays on top of current design trends.

“There is a common misconception that Scandinavian colours are muted and boring,” says BIBS’ owner and CEO, Henrik Larsen. “But at BIBS, we honour the beauty of simplicity that’s celebrated in Scandinavian design while infusing our own unique flair. The result is a palette that is both innovative and timeless, offering a shade for everyone.”

For further information on BIBS, please click here.